“Emerging Marketing Trends” to be Presented at April WNET Meeting

Submitted by the Women’s Network for Entrepreneurial Training

Bethany Case and Victor Shattuck will present “Emerging Marketing Trends” at the next Women’s Network for Entrepreneurial Training (WNET) monthly breakfast meeting Thursday, April 7, 8 a.m. at the SUNY Oswego Phoenix Center in the Oswego County Industrial Park, Phoenix (exit 14, state Route 481). The presentation will cover new marketing opportunities such as mobile marketing, search engine marketing and optimization, video ads, and behavioral targeting through ad networks.

Bethany Case is senior account executive and has been an interactive marketing specialist with syracuse.com for over seven years. She has a degree in business management and a professional background in printing, creative design, web design and marketing. Case is the recipient of several awards for her work including the Creative Spark Award for Best Online Sales Representative by the Syracuse Ad Club and the Syracuse SME Sales and Marketing Excellence Award. She has built her own business through syracuse.com to over $1 million per year and is currently one of the top producers in the country for Advance Internet, a creator of interactive, online community-based news and information web sites.

After 20 years of selling computerized equipment to manufacturing companies Victor Shattuck became a realtor and is also licensed in many areas of the financial services industry, actively helping clients with debt eliminations plans, proper insurance coverage as well as investments in mutual funds and annuities. In July 2010, he joined iZigg Mobile Media Marketing. He is currently building his business by offering individuals and companies marketing programs through Short Message Service (SMS) products. In addition, Shattuck is enhancing his business by building a team to sell and service iZigg Mobile products.

WNET is part of a nationwide roundtable for women business owners, sponsored by the U.S. Small Business Administration (SBA). Through networking, presentations and information sharing, WNET provides professional development and personal growth for women business owners.

The cost for each seminar is $12 for members and $15 for non-members. The WNET 2010-2011 (Sept. 2010-Aug.2011) membership cost is $25. Each seminar includes a light breakfast.

WNET is supported locally by Operation Oswego County, SUNY Oswego Phoenix Center, Alliance Bank, BeautiControl, Syracuse.com, JEM Consulting & Business Support and By Detail.

Pre-registration is required for each seminar, and may be made by calling Operation Oswego County, weekdays, at 315-343-1545, or via e-mail [email protected]

For more information about WNET, visit www.oswegocounty.org/trainingnetworking.htm.