Broadwell Hospitality Group of Oswego Launches New Corporate Brand

Oswego, NY – Broadwell Hospitality Group (BHG) has announced the launch of their new corporate logo and brand identity,” according to BHG partner, Shane Broadwell.

The Oswego-based hospitality group, owned by George “Buddy” Broadwell, Sr., and sons Shane and George, Jr., oversees the management and operations of the Best Western PLUS Captain’s Quarters Hotel, Quality Inn & Suites Riverfront Hotel, Lake Ontario Event and Conference Center, Alexandria’s Lakeview Restaurant, Alexandria’s Premier Lakeview Weddings, Bayshore Grove, GS Steamers, and the Captain’s Club.

BHG partnered with Step One Creative, an Oswego advertising design and PR firm on the development of the new brand.

“We are very enthusiastic about the introduction of our new brand,” said Shane Broadwell. “As our facilities and operations have expanded along the Oswego River corridor and Lake Ontario, we recognized the importance of establishing a strong overall representation of our company holdings.”

“The logo design projects our group’s continuous movement, growth, and expansion, and we are very pleased with the feedback and input that has been received as a result of the new design, graphic element, and color schemes,” he added.

The new brand will be used across various platforms for BHG, including internal marketing initiatives, staff apparel, collateral materials, and within their various company websites.

According to Broadwell, BHG has just recently finalized construction of the initial phase of the new Lake Ontario Event and Conference Center in Oswego. The 10,000 sq. ft., 600-person, state-of-the-art facility, is located adjacent to their Best Western PLUS Captain’s Quarters Hotel, and will soon include the new Alexandria’s Lakeview Restaurant, scheduled to open in early 2013.

BHG has also transitioned and converted their Econo Lodge Hotel to a newly renovated and expanded Quality Inn & Suites Riverfront Hotel within the past year.

For additional information on Broadwell Hospitality Group, and/or their companies, please contact Shane Broadwell at (315) 343-1600.

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Step One Creative is a CNY marketing communications firm, based in Oswego, that provides full-service capabilities and branding expertise to organizations and businesses with product and service offerings including: advertising design, brand/logo development, public relations, copywriting, media planning/placement, websites, market research and capital campaign development/fundraising.