The studio course deals with the study and practice of conceptual approaches to graphic design, the former Oswego High School art teacher told members of the Tourism Advisory Council on Tuesday.
OSWEGO – Melissa Martin’s 307 Text and Image students at SUNY Oswego are looking for ways to help non-profit organizations get their message to the public.
It provides a framework for research into contemporary and historical practices with an emphasis on investigating visual communication. Project emphasis is placed in the creative and experimental use of type and imagery.
“What I’m looking for is to maybe establish a relationship with some local non-profit organizations with the intent of collaborating to work together with a common purpose to achieve business benefits as well as giving students real world experience,” Martin explained. “It benefits you as well as my students.
Their design work includes:
• Branding projects
• Create new or update existing corporate branding
• Product branding
• Event branding
They create posters for advertising and future events. And, can also make infographics for things like Dirt Week, she said for example.
That would include timelines, comparisons, statistical data, information or lists.
“Things that you’d use in a promotion or meeting, something like that we could do,” she said. “What we could provide for you, a lot of solutions. You can pick and choose or you can choose not to use it, that’s fine as well. But we will provide for you a variety of different file formats, whatever you use.”
The students provide working files that can be edited, as well as files that can be used for print and web media.
Branding projects would include a standards manual which states Logomark restrictions, corporate colors, suggested uses and fonts.
Martin said she hopes the project will lead to a successful collaboration
It requires timely communication from both parties, she said.
A representative from the organization must be available to meet with the class to present the project and specify goals, objectives and any preferences.
Timely feedback must be made during the project process keeping in mind that this will be completed in a classroom setting.
They do four projects a semester and have just completed a branding assignment.
So, anything new would likely be something for the spring, she said. Or if it’s like an infographic or poster they might be able to do it this semester as a final project, she added.
At the end of Tuesday’s meeting, Martin was approached by two members of the council interested in perhaps employing the students’ talents for their organizations.
Anyone interested in taking part in the project may contact Martin at – [email protected] or call 315-532-5837.