Written by: John DeRousie, Custom Marketing Solutions
OSWEGO, NY- According to the National Coalition Against Domestic Violence, 1 in 4 women will be in an abusive relationship during their lifetime; many of which feel alone and are unaware of how to get help. In an effort to raise community awareness about the devastating impact of domestic violence and what services are available for victims in Oswego County, Services to Aid Families (SAF), a program of Oswego County Opportunities, Inc. (OCO), is asking community members to “Go Purple” as they recognize October as Domestic Violence Awareness Month. The Licensed Domestic Violence Program & Certified Rape Crisis Center of Oswego County, SAF has provided crisis and advocacy for more than 30 years.
“Nationally, purple is the official color of domestic violence awareness and has been used by domestic violence programs in creative ways to show support for victims and their families,” explained Nikki McDermott, an Educator / Trainer with the SAF Program. “This year we have partnered with Hot Trends Hair Salon in Fulton to assist us with raising awareness of domestic violence in Oswego County through the use of purple hair extensions. Owner, Dawn Billion and stylist, Stephanie Richards of Hot Trends Hair Salon are offering to place a single purple hair extension for $10, of which $5 will be donated to the SAF Program.”
According to McDermott, the goal of Domestic Violence Awareness Month is to raise awareness about the prevalence, cost and burden that domestic violence has on a community, the need for prevention education, and most important, the role that community support and involvement plays in addressing the issue.
“Throughout the month of October, we encourage community members to show their support for our efforts to end domestic violence in Oswego County by scheduling an appointment with Hot Trends Hair Salon and having a purple hair extension added to their hair,” said McDermott.
Owner, Dawn Billion said that community members are welcome to stop into Hot Trends Hair Salon anytime during the month of October for their purple hair extension. Appointments can be made by calling 315-593-1971; walk-ins are also welcome. Hot Trends Hair Salon is located at 501 East Broadway in Fulton.
“We are thankful for our partnership with Hot Trends Hair Salon and happy to have their support. I also want to thank, in advance, all members of the community who will be participating in our Go Purple hair project and showing their commitment towards ending violence in our communities!” added McDermott.
One of Oswego County’s largest employers, OCO’s workforce of more than 650 employees and 1,000 volunteers provide more than 50 human services programs that touch the lives of over 28,000 each year. As OCO celebrates its 45th anniversary it is on a roll to continue its mission of helping people, supporting communities, changing lives, and improving the quality of life for Oswego County residents.
For more information on OCO, a member agency of the United Way of Greater Oswego County, visit their website at www.oco.org