Great Lakes Seaway Trail National Scenic Byway Names New President, CEO

Great Lakes Seaway Trail, NY and PA; Sackets Harbor, NY – Seaway Trail, Inc. has named Michael “Mike” Bristol as its new President and CEO.

The Great Lakes Seaway Trail is a 518-mile, two-state National Scenic Byway, a New York State Scenic Byway, and a state-designated Bicycle Route in New York and Pennsylvania.

Bristol began his new leadership role July 2, bringing nearly 30 years’ experience in tourism, athletics and nonprofit management to the tourism and economic development organization based in Sackets Harbor, NY.

A Florida State University graduate, Bristol was the Associate Director of his alma mater’s Seminole Boosters, Inc., a national-level fundraising corporation. He served as President and CEO of the Tallahassee Area Convention and Visitors Bureau from 2002 to 2005.

Upon returning to his native northern New York, Bristol served as Director of Marketing and Outreach for The Antique Boat Museum on the Great Lakes Seaway Trail in Clayton, NY.

Bristol is a member of the Clayton Local Development Corporation Redevelopment Committee that is overseeing a new dock and hotel development.

“We are pleased to bring aboard Mike Bristol with his proven fundraising and development skills, his knowledge of the tourism industry, and his ability to develop successful partnerships,” said Seaway Trail, Inc. Chairman John Hall, Grand Island, NY.

“The Great Lakes Seaway Trail is the leading regional tourism, cultural, and economic development organization that puts New York and Pennsylvania on an internationally-recognized stage by promoting the unique inland coastline of the Great Lakes-St. Lawrence River region and its dynamic travel opportunities. I look forward to the opportunity to promote the fabulous National Scenic Byway experiences that are found only on the Great Lakes Seaway Trail,” Bristol said.

Bristol becomes only the second President and CEO in the Great Lakes Seaway Trail’s 34-year history.

The Seaway Trail scenic driving route was designated in 1978. The Seaway Trail, Inc. nonprofit organization formed in 1986 with Teresa Mitchell as its first director. Mitchell passed away January 24, 2012. Interim Executive Director Charles “Chuck” Krupke, a respected Pulaski, NY, area businessman and former Chairman of the Board of Seaway Trail, Inc., provided leadership through the transition to Bristol’s hiring.

The byway’s iconic destinations include Niagara Falls, the 1000 Islands, and Presque Isle.

To learn more about the Great Lakes Seaway Trail byway that runs alongside the St. Lawrence River, Lake Ontario, Niagara River and Lake Erie in New York and Pennsylvania, go online to