Media Summit Enlists Experts on 3D, Smartphones, Social Networks

Submitted by SUNY Oswego

OSWEGO — SUNY Oswego’s sixth annual Lewis B. O’Donnell Media Summit will explore a new dimension — the rapidly heating, consumer-driven realm of 3D and personal devices — as it presents a panel of media experts on Thursday, Oct. 14.

Social media, smartphones and 3D for home entertainment all will share center stage at a panel discussion titled “Are You Ready for the New Media?” at 3 p.m. in Sheldon Hall ballroom, as Oswego alumna and award-winning anchor Benita Zahn, of WNYT-TV in Albany, moderates for special guests:

* Vicki Betihavas, television producer and founder of Nineteen Fifteen, a 3D high-definition TV production company based in the United Kingdom. She produced the first live 3D webcast, an April 2009 concert from Abbey Road Studios in London.

* Andy Carvin, senior social media strategist for NPR. He coordinates the national radio network’s social media efforts and is actively involved in other projects, such as online disaster response.

* Mike Cassidy, a 1998 Oswego alumnus who is founder and president of Undertone Networks, a media company that executes and manages social network advertising campaigns for ad agencies and marketing firms. Cassidy’s firm was recently named to Business Insider’s Digital Top 100 of the world’s most valuable startups.

The summit is free and open to the public. Panelists individually will appear in a variety of classes, on a schedule to appear on the summit’s website,

3D demonstration

Consumer electronics giant Sony Corp. will provide an additional draw for the summit on Oct. 14, a free continuous demonstration of 3D television technology on a 50-inch screen, from 10 a.m. to 3 p.m. in Room 133 of the Campus Center.

“We realized in planning this year’s summit that we are on the cusp of how media will be utilized in the future,” said Fritz Messere, dean of the School of Communication, Media and the Arts, who has joined David Moody, a new assistant professor of broadcasting, and an enthusiastic team of students in organizing the 2010 summit.

The hit 2009 movie “Avatar” provided momentum in 3D for film and the rapidly developing home entertainment field. Smartphone sales are booming. Competition for the mobile and home broadband markets has never been sharper. Despite continued rough economic times, high-tech innovations seem to continue to sell.

“I’m not an economist and I’m not a marketing expert, but it appears to me that when a device has captured the attention of the public, it seems to do well despite economic downturns,” Messere said.

Twin missions

Messere expressed his enthusiasm for having a Media Summit panel in tune with today’s new technologies and cutting-edge ways of communicating, and how such a panel can excite and energize students.

“The Media Summit has two missions, and I think the two are fairly closely related,” he said.

The first, Messere said, is to further founding donor Louis A. Borrelli Jr.’s goal. In 2005, Borrelli, a 1977 alumnus and former president and CEO of NEP Broadcasting, founded the summit to honor the memory of O’Donnell, a former longtime broadcasting professor here. “Today” show host Al Roker, Class of 1976, made an additional donation three years ago to name the summit for O’Donnell.

The summit’s second mission is to provide an essential link between the academic and the vocational, he said. “The idea is to honor the notion that Oswego is a place where you can have these serious discussions, and students can go into classes with these experts and interact with them and understand there’s a real important relationship between the studies here and what’s going on in the world.”