Michelob Ultra and Eagle Beverage Partner with Tri-Oswego 2012 Planned for June 16th

Michelob Ultra and Eagle Beverage Company have partnered with the Tri-Oswego 2012 Triathlon for the upcoming 16th event in Oswego. Shown pictured in support of the event are from left to right: Dan Dorsey, Jr., representing Eagle Beverage Company/Michelob Ultra; and Shane Broadwell, Tri-Oswego Race Director.

Oswego, NY – Michelob Ultra and Eagle Beverage Company have partnered with the June 16th Tri-Oswego 2012 Triathlon, according to Tri-Oswego Race Director Shane Broadwell.

“We really appreciate Michelob Ultra and Eagle partnering with us again in 2012,” said Broadwell. “Much like their support in 2012, their sponsorship will provide a variety of great marketing elements (including the food and beverage area), that will complement the event activities.”

According to Dan Dorsey, Jr., of Eagle Beverage Company, Michelob Ultra continues to be a major national sponsor of triathlons, running and cycling events, and their strong corporate branding efforts will be in full display at the Tri-Oswego event.

“We’re very excited to be able to have Michelob Ultra be a part of the 2012 Tri-Oswego event once again this year,” said Dorsey. “It was a great venue in 2011 and we are looking forward to its continued success this year!”

The USA Triathlon sanctioned event will include a Sprint, Intermediate, and Sprint Relay Tri race once again this year, and will include a variety of other activities including a Health and Wellness Expo, Novelis Kids’ Fun Run, Youth Bicycle Rodeo, Zumba and Yoga for kids, US Army activities, Inflatable Bounce Houses, music, and more.

Tri-Oswego Registration fees for the Sprint Distance are 100.00 from May 1, 2012 – June 8, 2012. Registration fees for the Intermediate Distance are $115.00 from May 1, 2012 – June 8, 2012. Registration fees for the Sprint Distance Relay are $240.00 from May 1, 2012 – June 8, 2012.

Proof of USA Triathlon membership is required at registration. If you are not an annual USA Triathlon member, you must purchase a one-day membership. The cost is $5.00 for 17 and under and $10.00 for 18 and older.

Additional sponsors include: Novelis, Maine’s Paper & Food Service, Step One Creative, Oswego Health, Syracuse Bicycle, Xterra Wetsuits, County of Oswego, City of Oswego, Oswego YMCA, Best Western Plus Captain’s Quarters, Quality Inn and Suites Riverfront Hotel, The Captain’s Club, Oswego YMCA, Compass Federal Credit Union, Pathfinder Bank, Universal Metal Works, Advantage Carpets, The Beacon Hotel, Endurance Monster, Palladium Times, NRG, Chestnut Street Security, Oswego Printing Company, US Army, Syracuse.com and Alliance Bank.

For more information or to register for the 2012 Tri-Oswego, visit www.tri-oswego.com or Facebook/Tri-Oswego.

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Step One Creative is a CNY marketing communications firm, based in Oswego, that provides full-service capabilities and branding expertise to organizations and businesses with product and service offerings including: advertising design, brand/logo development, public relations, copywriting, media planning/placement, websites, market research and capital campaign development/fundraising.