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New logo design energizes OCO’s brand

FULTON – Oswego County Opportunities launches a new logo for the 21st century, bringing color, dimension and energy to its brand.

“We’re very excited about this new design,” said OCO Executive Director Diane Cooper-Currier. “It’s a wonderful symbol of who we are and what we’re all about.”

OCO employees proudly display the agency's new logo at OCO's annual meeting. The logo incorporates OCO’s most important focus - people, and brings color, dimension and energy to the agency's brand. From left are: Owen Connell, senior director of finance; Patrick Waite, senior director of residential services; Ellen Holst, senior director of health and nutrition services; Candy Fox, administrative support assistant; Gerry Chalifoux, administrative executive assistant; Jo-Lyn Phillips, human resources generalist; and Cindy Seeber, director of human resources.
OCO employees proudly display the agency's new logo at OCO's annual meeting. The logo incorporates OCO’s most important focus - people, and brings color, dimension and energy to the agency's brand. From left are: Owen Connell, senior director of finance; Patrick Waite, senior director of residential services; Ellen Holst, senior director of health and nutrition services; Candy Fox, administrative support assistant; Gerry Chalifoux, administrative executive assistant; Jo-Lyn Phillips, human resources generalist; and Cindy Seeber, director of human resources.

OCO is Oswego County’s 6th largest private non-profit employer, with offices in Fulton, Mexico, and Oswego as well as program sites throughout the county that deliver services ranging from prenatal care for teens to home-delivered meals for senior citizens.

The $33 million agency was formed in 1966 during the national War on Poverty, and is one of the largest and most diverse Community Action Agencies in New York State.

The new design was created earlier this year, following several months of brainstorming and focus group meetings. OCO’s PR and Website committees played an integral role in selecting the final design.

“The logo incorporates OCO’s most important focus – people,” Cooper-Currier said. “The brightly colored circle of figures represents the diverse populations we serve, as well as the variety of programs and services offered. Their uplifted arms celebrate OCO’s purpose: To help lift people out of poverty by working on multiple levels. We support individuals and families to identify goals, and then build assets and develop skills to attain them.  We create and maintain successful partnerships with government, business, and other non-profit organizations.”

The agency’s name, Oswego County Opportunities, Inc., is incorporated directly into the logo artwork, with emphasis on the word “Opportunities.”

“We provide opportunities for tens of thousands of consumers each year,” Cooper-Currier said. “Our new logo strongly reflects that emphasis.” OCO practices a strengths-based approach to service delivery: Focus on what’s strong rather than what’s wrong.

The circular shape of the logo connects it with the agency’s logos of the past, which were also circle-shaped.

“This symbolizes our connection to one another and the importance of working together to improve the quality of life and create successful communities for all,” Cooper-Currier said.

“The PR and Website committees brought positive energy and enthusiasm to the table, right from the start,” Cooper-Currier continued. “There are representatives from every department. There are members who are new to OCO as well as veteran employees with more than 20 years of service. The committees provided an excellent cross-section of the agency.”

The committees worked closely with Step One Creative, the agency responsible for creating the design.

“We spent several hours discussing what OCO means to us, to our consumers, and to the community,” said Betsy Copps, director of Information and Compliance, who oversees the PR and Website committees. “We talked about the agency’s past, its roots in community action, and its explosive growth over the past four decades. We reflected on where we’ve been and envisioned where we’re going. We carefully considered the varied populations that we serve.”

Several design concepts were reviewed and shared with focus groups throughout the agency for feedback. The final design was the clear choice among all of the groups.

“Because the feedback was so overwhelmingly positive toward this design, we knew that this was the right logo for OCO,” Cooper-Currier said.

The new logo design and color scheme will figure prominently in OCO’s website redesign, which is currently under way.

For more information about OCO’s programs and services, or to learn more about job openings and career opportunities, contact the main office at 315-598-4717 or visit www.oco.org