by Contributor | May 27, 2008 10:29 pm
The New York State Economic Development Council (NYSEDC) announced the winners of the prestigious NYSEDC Marketing Awards at the organization’s Annual Meeting in Cooperstown, NY, on May 22.
“This competition, which is open to economic development organizations throughout the state, provides NYSEDC with an unprecedented opportunity to recognize its members for the outstanding promotional work they do for the regions and communities they serve,†said Deborah Flack, NYSEDC Marketing Director.
The judges reviewed each entry for overall creativity and impact; copy clarity; appropriateness of message; and presentation of information (design/layout). Web sites were also assessed on organization and navigability; accessibility; and data quality. This year’s judges included JoAnne Latham of Eric Mower and Associates, Richard Kline of Shannon Rose; and Lisa Mehigan of Mehigan & Bellone Associates. Judging was coordinated by Joseph Russo, chair of NYSEDC’s marketing committee and a senior economic development specialist with National Grid.
Winners fell into one of two categories: Budget Level A = budgets less than $60,000; Budget Level B = more than $60,000. Specific award categories are Best in Class, Certificate of Excellence, and Honorable Mention.
2008 Marketing Awards Winners
Development Brochure:
Budget Level A:
Certificate of Excellence: Greene County IDA
Certificate of Excellence: Greene County IDA
Honorable Mention: Greene County IDA
Budget Level B:
Certificate of Excellence: Onondaga County IDA
Honorable Mention: County of Monroe IDA
Printed Advertising Material:
Budget Level A:
Certificate of Excellence: City of New Rochelle
Honorable Mention: Amherst IDA
Honorable Mention: SCOPED
Budget Level B:
Certificate of Excellence: Onondaga County IDA
Certificate of Excellence: Jefferson County IDA
Honorable Mention: Buffalo Niagara Enterprise
Honorable Mention: Onondaga County IDA
Multi-Media Advertising
Budget Level A:
Certificate of Excellence: Center for Economic Growth
Budget Level B:
Certificate of Excellence: Greater Binghamton Coalition
Printed & Electronic Newsletter
Budget Level A:
Certificate of Excellence: Central Avenue Business Improvement District
Certificate of Excellence: EDC, Warren County
Honorable Mention: Orange County EDC
Honorable Mention: Genesee County EDC
Budget Level B:
Certificate of Excellence: Town of Islip
Honorable Mention: Operation Oswego County
Web Site:
Budget Level A:
Best of Class Award: Greene County IDA
Certificate of Excellence: Orange County Partnership
Honorable Mention: EDC Warren County
Budget Level B:
Honorable Mention: Buffalo Niagara Enterprise
Honorable Mention: Onondaga County IDA
Annual Report:
Budget Level A:
Best of Class Award: EDC Warren County
Honorable Mention: Orange County Partnership
Honorable Mention: Genesee County EDC
Budget Level B:
Best of Class Award: Buffalo Niagara Enterprise
Honorable Mention: Operation Oswego County
Honorable Mention: Jefferson County JDC
About NYSEDC
For more than 30 years, the New York State Economic Development Council has been the state’s principle organization, representing more than 900 economic development professionals. NYSEDC promotes the economic development of the state and its communities, encourages best practices in the conduct of regional and statewide development programs, and develops educational programs that enhance the professional skills of its membership. Visit www.nysedc.org to learn more.
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