Written by: John DeRousie, Custom Marketing Solutions
OSWEGO, NY – When it comes to helping their community and supporting their local United Way nobody knows its importance more than the employees at Novelis Oswego Works. To ensure the success of their in-house campaign for the United Way of Greater Oswego County, they decided to get off to an early start and have planned a number of unique incentives.
“I was pleasantly surprised to learn that Novelis kicked off their in-house campaign early by hosting a chicken barbeque and a drawing for a gas grill,” said Lois Luber, resource development director for the United Way of Greater Oswego County. “They raised more than $500 and got their campaign off to a fast start.”
According to Carol Dillabough of Novelis the company’s United Way campaign team was excited to get the campaign under way. “Novelis Oswego Works is united as a team for the purpose of reaching our goal for the United Way of Greater Oswego County’s Annual Campaign. Our internal United Way team LIVE UNITED with the same goals and objectives of the United Way. Our Novelis United Way team was happy to get a jump-start on our campaign. Thanks to the support we received from the community, the Oswego Elks Club and the efforts of our volunteers, our chicken barbecue was a success.”
Dick Delaney, a member of the Novelis internal United Way campaign team added that the team is dedicated to keeping their fellow employees informed of the United Way’s impact on their community. “We talk about our community needs and how we are proud of Novelis supporting the needs of people throughout Oswego County. Our employees understand the needs of our community, as our teams are able to find examples of families and individuals within our own organization that have benefited from services offered through United Way agencies and present those examples to our workforce. We keep our teams updated on the status of the campaign and adjust our strategy as needed to reach our goal. Additionally, Cindy Schremp administers a very successful retiree campaign.
Delaney also credited the friendly competitions between departments as an incentive to support their campaign. “We have contests between departments involving management personnel relating to participating levels for each department. One example of such is currently underway in our Cold Mill department. If the Cold Mill department leads the plant in employee participation for our United Way campaign, the Cold Mill manager, who is a loyal Buffalo Sabers fan, will wear a Rangers jersey for a day! Novelis recognizes the many benefits of being socially responsible and management strongly supports our internal United Way campaign. They also allow the employees to be creative with the campaign and let us conduct it in a hands-off manner. Novelis’ encouragement and our employees’ enthusiasm are the keys to our success!” said Delaney.