Operation Oswego County Earns Another “Best in Class” Award for Electronic Newsletter

Operation Oswego County (OOC), Oswego County’s designated economic development agency, was recently awarded another “best in class” for its electronic newsletter, “OOC E-News,” this time for The Northeastern Economic Developers Association’s (NEDA) 2011 literature and promotions award competition. NEDA represents 11 states including Connecticut, Delaware, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.

The recognitions are awarded each year to economic development organizations throughout the northeastern United States who produce printed and web-based materials to promote economic development in their areas.

OOC was also recognized with an award of excellence for its 2010 Annual Report and an award of merit for its print advertisement promoting Oswego County’s industrial parks.

OOC E-News delivers a quick, easy-to-read synopsis of new and ongoing economic development projects directly to the e-mail boxes of OOC’s key stakeholders which would also contain clickable links to OOC’s website for more information.

OOC’s annual report profiles development projects and summarizes capital investment and job creation facilitated by OOC in 2010. The report was created in conjunction with Step One Creative.

OOC’s ad, titled “Industrial Parks Perfect for Your Business,” was produced to promote the assets of six industrial parks located throughout Oswego County including the Oswego County Industrial Park in the town of Schroeppel, Lake Ontario Industrial Park in the city of Oswego, Airport Industrial Park in the town of Volney, Rich Corporate Park in the town of Hastings, Columbia Mills Business Park in the town of Minetto, and Riverview Business Park in the town of Volney.

OOC has won several awards in past years for the effectiveness of its promotional materials from NEDA and other regional, state and national professional development organizations. Entries are judged by a panel of experienced economic development and marketing professionals and are determined based on design and layout, clarity of message, quality, functionality and overall creativity and impact.

Executive Director of OOC L. Michael Treadwell noted that, “this type of recognition clearly demonstrates that OOC is on target in developing quality marketing and public relations products to promote the assets of Oswego County to businesses.”

“I want to commend the efforts of OOC’s Marketing and Development Committee chaired by Jonathan Daniels and Barbara Bateman, on helping us stay in the forefront. Also, I want to thank our staff, and in particular, Shannon Mantaro, marketing and operations director, for coordinating the development of our marketing strategies which are integral and essential to a county-wide comprehensive economic development program.”

For more information about economic development services in Oswego County, call OOC at 343-1545 or visit our website at www.oswegocounty.org.