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Operation Oswego County Earns Award of ‘Excellent’ for BirdsEye Ad Campaign

OSWEGO, NY – Operation Oswego County, Oswego County’s designated economic development agency, was recently awarded a score of excellent for the BirdsEye ad campaign at the Northeastern Economic Developers Association’s 2012 literature and promotions award competition.

NEDA represents 11 states including Connecticut, Delaware, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.

The recognitions are awarded each year to economic development organizations throughout the northeastern United States who produce printed and web-based materials to promote economic development in their areas.

OOC was also recognized with an award of superior for its 2011 Annual Report and an award of merit for its electronic newsletter, OOC E-News.

OOC’s ad was produced to promote the assets of the former BirdsEye plant in the city of Fulton.

The piece was used to attract businesses with the potential of locating and expanding their food processing operations to the plant. The ad was produced in conjunction with Ady Voltedge an economic development marketing consulting firm from Wisconsin.

OOC’s annual report profiles development projects and summarizes capital investment and job creation facilitated by OOC in 2011.

The report was created in conjunction with Step One Creative of Oswego.

OOC E-News delivers a quick, easy-to-read synopsis of new and ongoing economic development projects directly to the e-mail boxes of OOC’s key stakeholders which would also contain clickable links to OOC’s website for more information.

OOC has won several awards in past years for the effectiveness of its promotional materials from NEDA and other regional, state and national professional development organizations.

Entries are judged by a panel of experienced economic development and marketing professionals and are determined based on design and layout, clarity of message, quality, functionality and overall creativity and impact.

Executive Director of OOC L. Michael Treadwell noted that, “This type of recognition clearly demonstrates that OOC is on target in developing quality marketing and public relations products to promote the assets of Oswego County to businesses. I want to commend the efforts of OOC’s Marketing and Development Committee chaired by Jonathan Daniels and Barbara Bateman, on helping us stay in the forefront. Also, I want to thank our staff, and in particular, Shannon Mantaro, former marketing and operations director, and Evelyn LiVoti, marketing and development manager, for coordinating the development of our marketing strategies which are integral and essential to a county-wide comprehensive economic development program.”

For more information about economic development services in Oswego County, call OOC at 343-1545 or visit www.oswegocounty.org