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September 25, 2018

Oswego Arts Collaborative Unveils New Logo Design


<p>Oswego Arts Collaborative (OAC), a non-profit Oswego County arts group, recently partnered with Step One Creative, an Oswego-based marketing communications firm, for the development of their new brand identity/logo design. Shown pictured recently with the new logo are in front sitting: Shane Stepien, president of Step One Creative; and Allen Bjorkman, president of the OAC Board of Directors; Back row standing from left to right: Michele Southgate, OAC Board Member; Mark Proud, OAC Board Member and creative director at Step One Creative; and Linda Goodness, OAC Board Member.</p>

Oswego Arts Collaborative (OAC), a non-profit Oswego County arts group, recently partnered with Step One Creative, an Oswego-based marketing communications firm, for the development of their new brand identity/logo design. Shown pictured recently with the new logo are in front sitting: Shane Stepien, president of Step One Creative; and Allen Bjorkman, president of the OAC Board of Directors; Back row standing from left to right: Michele Southgate, OAC Board Member; Mark Proud, OAC Board Member and creative director at Step One Creative; and Linda Goodness, OAC Board Member.

Oswego Arts Collaborative, a non-profit arts group, recently partnered with Step One Creative, an Oswego-based marketing communications firm, for the development of their new brand identity/logo design, according Allen Bjorkman, president of the Oswego Arts Collaborative Board of Directors.

The design, which incorporates visual elements representing music, architecture, the arts, and theatre, will provide the identity for the new effort going forward.

“This organization is about collaboration and new partnerships,” said Bjorkman. “This new partnership with Step One Creative is greatly appreciated, and we’re very pleased with the visual representation for our new group.”

The Oswego Arts Collaborative began in 2000 when a group of community art leaders stressed the need for a community art center. Today, the upstart non-profit is evolving into a valuable organization for the Oswego County community. Their mission is to be a catalyst for economic development and sustainability of the visual and performing arts. Their vision of providing access to the arts for all through a rich blend of educational programs, exhibitions, concerts and productions will be obtained with the help of its members.

By collectively working together, Oswego Arts Collaborative will advocate for arts in our schools. They will also work to develop and sustain an art center as a focal point of the community through the development of a comprehensive plan, which will use art as a means to improve economic progress throughout Oswego County. According to Bjorkman, cooperation, collaboration, and communication among and between art groups, civic groups and governments will be essential to the growth of arts here in our area.

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For additional information on the Oswego Arts Collaborative please contact Bjorkman at [email protected]

Established in 1996, Step One Creative, a division of Step One Communications,

LLC is a marketing communications firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, media planning/placement, marketing research, and capital campaign development/fundraising to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit them online at www.steponecreative.com.

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