OSWEGO COUNTY – The Oswego County Tourism Office recently hosted two familiarization (FAM) tours throughout the county. Participants included tourism partners from neighboring counties as well as tour operators from the Rochester area.
“These are great opportunities for us to further develop and maintain relationships with industry professionals as we continue in our efforts to promote Oswego County as a tourism destination,” said David Turner, director of the Oswego County Department of Community Development, Tourism and Planning. “We received outstanding feedback from each of the groups who participated and look forward to conducting additional tours in the future.”
Guests included representatives from Carpe Diem Travel, Rochester; Cayuga County Tourism Office; Ithaca/Tompkins County Convention & Visitors Bureau; and Skaneateles Chamber of Commerce.
“FAM tours are an excellent way to introduce people to the many sites and attractions we have to offer,” said Kelly Jordal, public information officer with the Oswego County Tourism Office. “They encourage new and return business to these sites as individuals, families and groups come back for the full tour experience.”
The first tour was scheduled as a follow-up to the Thousand Islands regional itinerary mission tours that were conducted last spring. The tour operators met with representatives from local historic attractions, arts and culture communities, and dining facilities.
“This tour represents the collaborative efforts of the county tourism office and our regional partners,” said Jordal. “We are currently working with these tour operators to develop six new itineraries for 2012 that will focus on history and the arts and bring tour groups to Oswego County.”
The second tour was part of a cross-county promotional effort that began last June. Each county hosted a tour that introduced their tourism resources as a means of promoting their area to visitors looking for additional experiences.
Turner added, “We are grateful to the sites and attractions that participated in each of these tours and helped make them successful events. We will continue to work with our local tourism partners and look for additional opportunities to promote Oswego County.”
Visitor spending in Oswego County totaled $102,731,000 in 2010, representing a 4.8 percent increase from 2009. Last year, tourism generated $12.63 million in state and local taxes, and directly and indirectly supported an estimated 2,400 jobs throughout the county. Wages and salaries earned by residents, combined with income earned by business owners due to tourist expenditures, totaled $45,598,000 in 2009.
For more information about tourism, attractions or events in Oswego County, call the Oswego County Promotion and Tourism Office at 1-800-248-4FUN (4386) or visit www.visitoswegocounty.com.