Oswego Health Marketing Staff Win Prestigious Astor Award

OSWEGO, NY – Staff from Oswego Health’s community development department have won a prestigious gold award from the Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.

This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2011.

Lauren Winters, director of business development and marketing, along with Anne Raham, the department’s graphic designer, won the award for a physician recruitment booklet that was submitted in the professional recruitment category.

The 12-page booklet describes the Oswego Health system, as well as the community including available housing, local schools and the cost of living.

The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America.

Participant’s entries competed against similar-sized organizations in their category.

Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence.

Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. To be recognized for a gold award, an entry received a judge’s score between 95 and 99 percent.

“Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all time high. The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards program coordinator.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.