OSWEGO, NY – Wendy Cobrda, Central New York’s “Data Diva” and the guru of green, will share her findings about consumers’ attitudes toward environmental issues when she speaks at the May meeting of the Professional Journalists and Communicators of Oswego County begin at 5 p.m. May 19 at Bridie Manor.
Cobrda was recently featured on the front page of the Post-Standard in an article on green attitudes among Central New York residents. She will talk about the differences between the types of research available to writers: syndicated weighted studies, primary research, polls, secondary research and demographic sources.
She will share data used for the CNY Green article and explain how to interpret these data.
Cobrda is co-founder and CEO of Earthsense, an applied marketing company that surveys Americans and provides the data to businesses to help them understand consumer attitudes toward green products and eco-friendly companies.
A veteran of the target marketing industry with 20-plus years building innovative data and consulting solutions and a 10-plus years serial entrepreneur, Cobrda founded Earthsense with Amy Hebard as the culmination of several greenfield ventures, including target marketing consultancy Catenate (client list includes HP, Borders, Turner Broadcasting, John Hancock, Experian) and Catosphere, a demographics e-commerce portal; business development for top segmentation and syndicated research companies (Claritas, Market Statistics, Mediamark Research & Intelligence (MRI), Group 1 Software).
Earthsense has its headquarters in the Syracuse Technology Garden business incubator where Cobrda is an integral part of the facilityâ€™s business network.
She earned her bachelor’s degree in communications from SUNY Oswego and lives in Manlius with her husband, Pete Buonfiglio, and their two children.
The PJC meeting is open to the public.
The cost is $12 for club members and $14 for non-members.
Reservations are required and may be placed with Muriel Allerton by calling 592-5900 or by e-mailing her at [email protected]