FULTON, NY – A plentiful crowd filled the area’s newest ALDI store as a ribbon cutting ceremony officially welcomed the international grocery chain to Fulton.
One of more than 1,600 ALDI stores throughout the United States, the Fulton store located at 555 S. Fourth St. boasts a fresh, modern look with priority on providing quality, affordable products to shoppers.
Mayor Ronald Woodward welcomed ALDI to Fulton, a project that was “a long time coming” before store manager, Todd Moore cut the ribbon and declared the store officially open.
“I feel relieved, glad, and now I’m looking forward to developing the remaining 22 acres of that site and I think Aldi will be a great draw for others,” Mayor Woodward told Oswego County Today.
Customers have expressed a similar gratitude for the opening of ALDI.
“I love this store,” said Fulton resident of 31 years, Carol Griffin, adding that she is an avid ALDI shopper for the prices, selection, and quality the store provides.
“It’s marvelous! So open, airy, bright, and well-stocked,” she described.
The Fulton ALDI location follows the company’s commitment to provide high quality products at up to 50 percent less than traditional grocery stores, according to a price comparison of comparable products sold at leading national retail grocery stores.
While their commitment remains the same, their selection has expanded immensely to include such options as the liveGfree gluten-free product line, organic produce, USDA choice meats, and the SimplyNature product line, free from more than 125 artificial ingredients and preservatives.
After reviewing feedback from ALDI customers, the company has also removed added MSG, certified synthetic colors, and partially hydrogenated oils from all of the store’s exclusive brand food products which makes up 90 percent of the products on ALDI’s shelves.
As an effort to emphasize the continued importance placed on fresh food, the Fulton ALDI location has modified the store layout to include a multi-deck produce section at the store’s entrance as well as offering fresh never frozen fish options, a variety of on-the-go options at the store’s front, and outlining the perimeter of the store with multi-deck refrigerated products.
“We’ve put an emphasis on our fresh products. People may have had the notion that ALDI offers more pre-packaged products, but we really want to change that idea by highlighting our fresh foods and maintaining our promise to deliver value at an affordable price,” Fulton store manager, Todd Moore said.
As a part of that promise, ALDI offers customers a Double Guarantee that states, “if for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price.”
The entire store is lit with LED lighting including the new lighted bread and bakery displays as part of ALDI’s efforts to be energy conscious and continue their environmentally friendly techniques in ways such as using recycled building materials and energy saving refrigeration.
Wider, more open freezer doors allow for less congestion and better visibility for shoppers while larger aisles and a more open floor plan were implemented as a means to increase customer’s shopping experience.
As more than just a grocery store, ALDI also presents ALDI Finds which include limited availability of premium food and household products which store manager Todd Moore described as a very popular area of the store. ALDI has even introduced a full line of baby products to better serve customers and their families.
As the first ALDI store to open in Fulton, ALDI also becomes the only full-scale grocery store available on the east side of the city.
“We’ve had amazing feedback so far. People have been really excited to have an option on this side of the river and have told us that this is something the community really needs. Customers so far have been patient and positive through the whole experience, even when dealing with some hiccups,” Moore said.
The store, located on the former Nestle factory site, is the first developed parcel of the 24-acre site that city officials are energetic and excited to continue developing.
“I am happy for the city with the opening of this store. It’s nice to see some progress in the city and the start of the development of this 481 corridor,” said Fulton Common Council president, Donald Patrick Jr.
“We are really excited and can’t wait to see what they do with this area. The more traffic to our store, the better as I firmly believe that to know ALDI is to love ALDI. Sometimes it just takes getting people in the doors to realize that we are a lot different than some people may perceive,” Moore said.
Patrick shared his experience when shopping at the Fulton ALDI, impressed with the money he saved for his family when compared to his typical grocery store selection.
To help continue allowing such savings for customers, ALDI follows a few cost-saving practices including a unique cart system that requires customers to pay a quarter to remove the cart from the corral and receive the quarter back once returned, encouraging shoppers to bring their own bags, open carton displays, and a smaller store footprint.
The Fulton ALDI location is open every day of the week from 9 a.m. – 8 p.m.