Rite Aid To Open New “Customer World” Store In Oswego

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Rite Aid Regional Vice President Bob Silsby and Regional Pharmacy Vice President Stephen Certo will attend a ribbon cutting ceremony for the new Rite Aid store featuring the company’s “Customer World” design on Thursday, November 20, at 10 a.m. The new store, located at 250 State Route 104 in front of Oswego Speedway, opens its doors for the first time to customers at 8 a.m. that day. The store incorporates features of the company’s “Customer World” design, which was created using customer feedback.

The Oswego store opening is part of the company’s goal to open approximately 85 new and relocated stores this fiscal year.

“We’re very excited to open a Customer World store design in the Oswego community,” Silsby said. “Oswego residents can now see and experience the new design and services that many customers have been raving about since we opened our first Customer World store about four years ago. Customers told us that their relationship with the pharmacist was important, so each new store highlights the pharmacy. Pharmacy is our core business so we made it the focal point, or star, of the Customer World design.”

The store design, created using feedback from customer focus groups, is Rite Aid’s latest prototype design, offering a new look and many new services.

Before designing the new Customer World store, Rite Aid executives met with focus groups across the country to find out what they wanted in a drugstore and pharmacy. Customer feedback was implemented into the new design including expanding merchandise selections, improving store navigation and improving on the professional feel at the pharmacy. The pharmacy department is easily seen and accessible from the entrance, emphasizing Rite Aid’s commitment to patient health and wellness. The Customer World pharmacy waiting area is designed with a lowered ceiling, comfortable chairs, a TV, and connects to a pharmacy consultation room, providing a private and professional setting for patient counseling by the pharmacist.

“Reaction to the new store design has been overwhelmingly positive from customers and associates alike,” Silsby said.  “Aisles are wide and clutter free, and the design makes it easy for customers to find what they’re shopping for. The store environment shows that we also care about our associates’ ability to efficiently get their work done. Our store development program is a top priority for Rite Aid and will strengthen our market share, improve our competitive positioning and emphasize our commitment to customers in our existing markets.”

The new Oswego store is over 12,000 square feet with wide aisles and a bright open environment with direct views to each department. More visible department signs make it easier for shoppers to quickly locate merchandise. A new centrally located cosmetics department puts cosmetics and body care at center stage, appealing to Rite Aid’s core female customer. The new store will also feature an expanded vitamin department with specialty products, a new Picture Center complete with the latest digital capabilities, drive-through pharmacy services, and a larger pharmacy waiting area with important information on health and wellness.

Rite Aid Corporation is one of the nation’s leading drugstore chains with more than 4,900 stores in 31 states and the District of Columbia with fiscal 2008 annual sales of more than $24.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s Web site at http://www.riteaid.com.