SUNY Oswego annual report, 24-hour fundraiser win awards

OSWEGO – Two SUNY Oswego projects, an online interactive report of 365 days of activity and a successful six-figure fundraiser focused on 24 hours, recently earned regional and international awards.

The college’s 2013 online annual report (, produced by the Office of Public Affairs, won an Award of Excellence in the APEX publication competition.

Titled “Future Ready,” the report succinctly spelled out major achievements of the previous year in a format that utilized concise copy, large photos, video, responsive web design optimized to a variety of viewing devices and an increasingly popular web layout format known as parallax scrolling (presenting the information in a single page but with markers that help users navigate its subsections).

“It presents SUNY Oswego as an institution of vitality, substance and direction as it covers the major innovations, accomplishments and vital statistics of the college in 2012-13,” Director of Public Affairs Julie Blissert wrote in the award submission.

The 2014 APEX awards were presented “based on excellence in graphic design, editorial content and the success of the entry — in the opinion of the judges — in achieving overall communications effectiveness and excellence,” according to officials at Communications Concepts, which sponsors the awards.

This year’s contest saw 2,075 entries from throughout the English-speaking world and bestowed 832 awards across 122 categories.

Oswego’s entry was judged in the category for electronic annual reports.

Other winners in the category included Plan Canada, Argonne National Laboratory, the Institute of Management Accountants and the University of Washington.

“Overall, this year’s entries displayed an exceptionally high level of quality,” awards officials wrote. “The APEX judges saw only the most promising publications that professional communicators could enter. From them, they had the truly challenging task of selecting the award-winning entries.”

The annual report also earned a Judges’ Citation in the “Effective, Efficient and Elegant Publications” category of the 2014 SUNYCUAD Awards of Excellence competition. The awards ceremony, at the organization’s conference in Lake Placid earlier this month, recognized work across the SUNY system’s advancement and communication disciplines.

‘Fantastic’ fundraiser

Joy Knopp and Mary Canale of Oswego’s Development Office earned a SUNYCUAD Best in Category award in “Development Programs and Fundraising Publications — Innovations in Fundraising” for the 24-Hour Challenge that cultivated $101,823.79 for the Fund for Oswego on Nov. 12 (11-12-13).

The first-ever one-day fundraiser secured donations from 605 alumni and friends of the college and raced past three goals that each triggered challenges for $11,121.30 donations from 1978 graduates Jim Kaden and Debbie Adams-Kaden, 1985 alumnus Bob Moritz and an anonymous alumni couple.

“Each of the three separate challenges unleashed a new level of excitement and energy among our constituents that far exceeded our expectations,” said Knopp, director of annual giving at Oswego. “We received gifts from members of the Class of 1940 through the Class of 2014! The response from Oswego’s alumni, faculty, staff, parents and friends was absolutely fantastic.”