OSWEGO — SUNY Oswego has launched a new combined degree program for students who know as undergraduates that they have interest in the business of electronic media.
The five-year program leading to a bachelor’s degree in broadcasting and mass communications and a master’s in business administration rolls out this fall.
Fritz Messere, dean of the college’s School of Communication, Media and the Arts, said he sees many graduates of the broadcasting program develop successful careers in the field outside the studio.
The new degree option aims to give such students a quick start on that career path.
“Particularly the students we see graduate from the broadcast program who are not in a creative area, they tend to be focused in some area related to business: sales of broadcast time, programming, management of broadcast stations, advertising and marketing,” Messere said.
Richard Skolnik, dean of SUNY Oswego’s School of Business, noted that the strength of the two programs at Oswego makes the combination especially attractive for students seeking a thorough grounding for solid careers.
The School of Business appears every year in Princeton Review’s guide to “Best Business Schools,” while the Academy of Television Arts and Sciences lists Oswego’s broadcasting program among the nation’s outstanding television, film and digital media programs.
“We have distinctive programs in broadcasting and mass communications and in business,” Skolnik said. “Both of those programs also have overlap: communications is important in business, and business is equally important in communications.”
Messere said students in the combined degree program will have access to the college’s strong network of corporate and alumni partners providing internships.
Saving time, money
Oswego’s broadcasting graduates often end up in major media markets, such as New York City and Los Angeles, where MBA opportunities are more costly than at Oswego, Messere pointed out. The combined BA/MBA degree program at Oswego offers them “tremendous cost savings,” he said.
Students going straight through in the new program will save about a semester’s worth of academic coursework over the traditional two-degree approach. And undergraduates in the program will earn a minor in business through coursework that’s built into the curriculum, whether or not they continue for the MBA.
Barry Wygel, a May SUNY Oswego graduate in broadcasting and mass communications, said he may well have taken advantage of the new program.
“I am now looking to work for a couple of years before going back and looking at master’s programs,” said Wygel, who is currently employed part-time in YNN-TV’s marketing department. “With this broadcasting MBA, I could’ve gotten both my undergraduate and master’s in five years from a school that I love.”
The five-year BA/MBA program joins other options in a family of MBA programs at the college: a five-year BS/MBA in accounting, five-year BA/MBA in psychology, a traditional on-campus MBA, an online MBA and a CPA-oriented MBA for accounting graduates of this or other colleges.