OSWEGO — Constance Schwartz, a 1990 graduate of SUNY Oswego with a successful career in marketing and talent management, will serve as mistress of ceremonies for Commencement Eve activities at the college May 16, including the dinner and traditional Torchlight Ceremony.
Since the 1930s, Oswego alumni have ceremoniously passed the torch of learning to graduating seniors with the charge to “dedicate its bright burning to our memories of the light transferred from our school, through us, to others.”
The Oswego Alumni Association will sponsor this year’s Torchlight Ceremony at 9 p.m. May 16, under a tent on the north lawn of the Campus Center.
Schwartz is now partner and co-founder of SMAC Entertainment. After earning her bachelor’s degree in marketing at Oswego, she launched her career at the National Football League, where she served as director of programming.
Over her 10 years with the NFL, she also directed the creative and production efforts of NFL Films, securing musical talent for televised events and creating relationships with the music, film and entertainment community.
She went on to Arista Records as vice president of strategic marketing, creating opportunities to market and develop the label’s artists through strategic partnerships with the corporate sector, sports, television and film.
In 2001, she joined The Firm and led the day-to-day managerial team that oversaw Snoop Dogg’s career. She orchestrated high-profile endorsement deals for such celebrities as Kelly Clarkson and Enrique Iglesias.
Since 2011, Schwartz has worked with long-time friend and colleague Mark Sudack and Michael Strahan, well-known as a Super Bowl champion, “Live with Kelly and Michael” host and “NFL on Fox” analyst, running SMAC Entertainment.
Together, they are building a multi-dimensional talent management and entertainment company and oversee the careers of Deion Sanders, Tony Gonzalez and Strahan.
On Commencement Eve at SUNY Oswego, the Senior Sing, featuring musical selections from senior members of State Singers and the Oswego State Jazz Ensemble, will begin at 8:30 p.m. The candlelit Torchlight Ceremony will begin at 9 p.m. and Schwartz will read the names of faculty, staff and alumni seated in the inner circle.
Any SUNY Oswego alumni, faculty, staff and emeriti faculty members who are interested in participating in the Torchlight Ceremony are asked to RSVP to Shaunna Arnold-Plank at [email protected] in the college’s Office of Alumni and Parent Relations by May 9.