Oswego Daily News
Haunted History Trail of New York State Wins 2018 PRism Award
The statewide tourism trail earned two recognitions for excellence in marketing and public relations – one first-place PRism Award and one Award of Excellence. The PRism was awarded for the Trail’s “Spooky” Social Media. In 2017, they hired Break the Ice Media, to create and execute a strategy around Facebook, Twitter and Instagram Channels, with a goal to increase reach, tap into new audiences and increase overnight visitation.