OSWEGO, NY – In an effort to increase the tourism and hospitality knowledge of Oswego County’s front-line employees, a free four-hour training program is being offered at the Lake Ontario Conference Center on May 19 from 9 a.m. – 1 p.m.
Through the cooperative efforts of the Oswego County Department of Community Development, Tourism & Planning, Cre8 Studios, Broadwell Hospitality Group, the Oswego History Collaborative, and the Herzig Group, this training is offered at no cost to participants.
Early registration is encouraged.
The program will begin with a one-hour familiarization presentation consisting of key facts of the region, points of interest, upcoming events and activities, as well as local resources for more information.
Following a short break there will be guided tours of the new Lake Ontario Conference Center expansion.
After the brief tours keynote speaker Lynn “Spike” Herzig, from the Herzig Group in Geneva, will give a two-hour presentation covering hospitality training and the quality of the visitor’s experience.
“Our goal with this program is to educate our frontline employees and to encourage cross business promotion. This not only gives a better experience to our county’s visitors but it also supports our locally owned businesses and points of interest in our communities. Most people don’t know that you can rent a bike in downtown Oswego and if your front line employees don’t know that then they can’t sell it. You can’t promote what you haven’t experienced for yourself which is why this is not just an educational program but an incentive program as well,” said Christopher Jones of Cre8 Studios & Broadwell Hospitality Group.
Businesses are being encouraged to register employees who are in direct contact with the public.
As a participant in the May program employees will become ‘Tourism Ambassadors’ and will receive a designation lapel pin, card, as well as opportunities to tour sites and receive discounts from local businesses so they can share their own experiences with visitors.
Businesses that participate or have employees attend will receive a certificate of participation.
They will also have the opportunity to offer discounts to ambassadors at times of their choosing so they cam experience their business and services firsthand.
A brochure exchange station will also be at the conference center for participating businesses and cultural agencies to share their information.
Registration is encouraged for the Oswego County Tourism Ambassador Program.
Visit www.oswegocountytap.com or call the Oswego County Tourism Office weekdays at (315) 349-8322.