FULTON – Kristell M. Cruz, a senior Public Relations major at SUNY Oswego, has joined Chirello Advertising this fall as an intern, it was announced by Steve Chirello, owner.
Cruz, a native of Newburgh, will be working on research, writing, and production for advertising segments dealing with newspaper, magazine, brochures, video production, and web design.
In addition, within the Public Relations realm Cruz will be working on communication tactics and news releases.
At SUNY Oswego, Cruz is currently a member of Public Relations Student Society of America.
As a member she works with news releases, excel spreadsheets, social media, branding, and community involvement. Cruz has also held a position as a client team leader for the organizations’ on-campus client work.
She is also a project manager for Goals, Purpose, Success, a recently developed organization on campus that aids in helping clubs spread awareness and gain members.
Before joining Chirello Advertising, Cruz completed an internship at The House of Marley headquarters in New York City. The House of Marley is a company built on the principles of earth-friendliness and a commitment to global charitable causes.
The company manufactures sustainable headphones, audio systems, bags and watches. As a digital marketing intern, Cruz created integrated social media calendars and blog posts, conducted marketing research and interpreted social media analytics.
Following completion of her bachelor’s degree at SUNY Oswego, Cruz plans to apply for an internship at the Walt Disney Company.
Located in Fulton, Chirello Advertising offers full-service advertising, public relations, and marketing expertise to a variety of industrial, professional, institutional and retail clients throughout Central New York. The agency, working with in-house staff and outside associates, specializes in PR planning, online marketing and design, website development, the production and streaming of video, print and media advertising, and market research.
With business ally C-3 Statistical Solutions, a national research organization, the agency provides situation analysis, customer feedback, and custom research.