OSWEGO – Keynote speaker Lynn “Spike” Herzig brings a dynamic perspective in hospitality training and marketing experience to the May 19 Tourism Ambassador workshop at the Lake Ontario Event and Conference Center in Oswego.
The workshop will focus on tourism assets and the visitor’s experience for an audience of front-line staff, property owners, managers, and others interested in Oswego County’s tourism businesses and attractions.
The seminar is free to the public and is sponsored by the Broadwell Hospitality Group, Oswego County Department of Community Development, Tourism and Planning, Cre8 Studios, H. Lee White Marine Museum, and the Herzig Group.
Herzig grew up in the Adirondacks, graduated from Central City Business Institute, hired on as a part-time tour escort for High Adventure Tours in Syracuse and two years later became president of the company.
He is a long-time member of the National Tour Association where he served as president for two years and subsequently wrote and published a book on its history. Clients of his tourism consulting company have included Opryland, Illinois tourism agency, the country of Mexico and General Mills.
Herzig is director of the New York Cultural Heritage Tourism Network. He spent five years as president of Finger Lakes Tourism Alliance, a 1300-member association, marketing and promoting tourism to and within the Finger Lakes Region.
Monday’s program begins with a one-hour overview of Oswego County, including points of interest, upcoming events and activities, and local resources of information. Following a short break there will be guided tours of the new Lake Ontario Conference Center expansion. After the tours, Herzig will give a presentation on hospitality training and the visitor experience.
To register, visit www.oswegocountytap.com or call the Oswego County Tourism Office weekdays at 315-349-8322.
Those who complete the training will become “Tourism Ambassadors” and receive a designation lapel pin, card, and opportunities to tour sites and receive discounts from local businesses so they can share their experience with visitors.
Businesses that participate or have employees attend will receive a certificate of participation and have the opportunity to offer discounts to ambassadors at times of their choosing. A brochure exchange station will also be at the conference center to give participating businesses the opportunity to share their information.
For additional information, e-mail [email protected] or call the Tourism Office at 349-8322.