Network of Tourism Professionals Present Tourism Ambassador Seminar in Altmar

ALTMAR – Businesses, attractions and citizens across Oswego County are encouraged to join a network of tourism professionals at a free Tourism Ambassador training session from 9:30 a.m. to 4 p.m. May 4 in Altmar and Pulaski.

Hosted by the Tailwater Lodge in Altmar and the Kallet Theater in Pulaski, the program is designed to increase the tourism and hospitality knowledge of business owners, front-line staff, volunteers, and community leaders in Oswego County.

View Tourism Ambassador Agenda

The training is sponsored by the Tailwater Lodge, Oswego County Department of Community Development, Tourism and Planning, Cre8 Studios, H. Lee White Maritime Museum, and the Herzig Group.

A free lunch will be sponsored by the Tailwater Lodge and the Oswego County Department of Community Development, Tourism and Planning. Space is limited and reservations are required.

The program includes a short series of regional presentations focusing on natural, cultural and heritage resources, followed by lunch and guided tours of the Tailwater Lodge.

Presenters include Mary Shadduck on Winona Forest Recreation Area, Mercedes Niess and Abe Ellis on lighthouse tourism opportunities, and Dave Turner on regional fishing.

After lunch and tours, keynote speaker Lynn “Spike” Herzig of Geneva will give a presentation on hospitality training and the visitor experience.

Businesses are encouraged to bring brochures to share their information at a brochure exchange station at the conference center.

“This program is designed to give an overview of some of the key tourism resources in our county, and direct people to sources of information to assist visitors,” said Dave Turner, director of the Oswego County Department of Community Development, Tourism and Planning. “After lunch, Spike Herzig will deliver an upbeat and entertaining program on how to make our visitors feel welcome and keep them returning.”

The seminar will conclude with a networking Q and A session and cash bar from 3:30 to 4:15 p.m. at the Kallet Theater and Conference Center, a short drive away in Pulaski.

There is no charge to attend.

To register, visit or call the Oswego County Tourism Office weekdays at 315-349-8322.

Those who complete the training will become “Tourism Ambassadors” and receive a designation lapel pin. Businesses that participate or have employees attend will receive a certificate of participation.

“Participants don’t need to be employed in the hospitality industry in order to benefit from this program,” said Turner. “We encourage community leaders, business owners and managers, as well as people who are thinking about getting jobs in Oswego County’s hospitality industry, to sign up. Our goal is to develop a first-class welcoming environment in the county — one that makes our visitors want to tell other people about what a great experience they had here in Oswego County.”

For additional information, e-mail [email protected] or call the Oswego County Tourism Office at 315-349-8322.