OSWEGO – Oswego County public officials and tourism partners gathered last week to learn how they can participate in a new project to increase the number of visitors to the area.
Tourism offices in the five counties that make up the CNY Regional Economic Development Committee (Cayuga, Cortland, Madison, Onondaga and Oswego) are working together to conduct a regional visitor study.
“The goal of study is to develop a strategic regional tourism plan and apply for grant funding in the future,” said Janet Clerkin, tourism and public information coordinator for the Oswego County Tourism Office. “This project will give us information on where our visitors come from, how long they stay, how much money they spend, reasons for visiting, and more.”
The study will be conducted by Young Strategies, Inc., a Charlotte, NC, based firm that specializes in research and strategic planning for the travel industry.
Berkeley Young, president of the company, was at hand to discuss the project and answer questions from the group.
For Oswego County visitor information, call 1-800-248-4FUN (4386) or go to www.visitoswegocounty.com