Eastern Shore Associates’ ‘Green’ Initiatives Save Kilowatts, Trees, and Dollars

October 18, 2010 ChirelloMarketing

Eastern Shore Associates Insurance (ESA), a Trusted Choice® agency, has saved more than 100 trees, and will save more than 34,135 kilowatts as part of energy saving and recycling initiatives throughout its offices, said Melissa Calverase, ESA vice president, finance.

“We’ve nearly completed refitting all the lighting in our Fulton office through National Grid’s Energy Savings Plan with high efficiency fluorescent bulbs and fixtures that is projected to save $3,800 (34,135 kw) annually in electric costs. National Grid’s program covers 70% of the materials and labor, so we will recover our return on investment within one year after the changeover has been completed.

Eastern Shore Associates Insurance (ESA), a Trusted Choice® agency, Fulton, has saved more than 100 trees, and will save more than 34,135 kilowatts as part of energy saving and recycling initiatives throughout its offices, said Melissa Calverase, (far right). ESA vice president, finance, with a shredded documents bag. “That translates into a projected annual savings of $3,800,” Calverase said.” ESA offices also participate document shredding and in recycling glass, plastic, metal and cardboard. In Fulton, office-recycling efforts are coordinated by Sheila Casper, (far left), ESA commercial sales and marketing, and her daughter, Kiley Casper, administrative assistant, who is holding high efficiency fluorescent bulbs. “Every Friday, employees volunteer to collect recyclables from the bins located throughout our office,” said Sheila Casper. “With it, our employees have helped re-purpose or recycle hundreds of pounds of raw materials while saving space in local landfills”

“These new lights use half the wattage of our previous fixtures and provide brighter, more natural light, with no glare.

“Electric savings are only the beginning of the efforts we’ve undertaken. All our 11 offices have gone paperless whenever possible by using electronic files and document scanners, while also participating in our annual document-shredding program. At the Fulton office alone, we’ve saved 102 trees since we started the program with Shred-It in 2007.”

ESA offices also participate in recycling glass, plastic, metal and cardboard. In Fulton, office-recycling efforts are coordinated by Sheila Casper, ESA commercial sales and marketing, and her daughter, Kiley Casper, administrative assistant.

“Our employees sign up to volunteer to collect recyclables every Friday from the bins located throughout our office,” said Sheila Casper. “Kiley and I have always been big advocates for recycling and we’ve helped coordinate this program for the past two years. With it, our employees have helped re-purpose or recycle hundreds of pounds of raw materials while saving space in local landfills”

Tim Gerrity, an electrician with SmartWatt Energy, Inc., changes a lighting fixture at Eastern Shore Associates Insurance (ESA) in Fulton as part of a National Grid Energy Savings Program. Changing all the lighting at the Fulton office with fixtures that use half the wattage of the previous fixtures is expected to save the agency $3,800 annually. The Energy Savings Program covers 70% of materials and labor, so ESA expects a full return on its investment in less than a year after installation is complete, said Melissa Calverase, ESA vice president, finance. “All of ESA’s 11 offices throughout central New York participate in glass, metal, plastic metal and cardboard recycling,” Calverase said. “We also use electronic files and scan documents as often as possible to reduce paper usage. Our program with Shred-it in Fulton has also saved over 100 trees since we began using the service in 2007.”

Headquartered in Fulton, Eastern Shore Associates is an ESOP (employee stock owned) company. ESA offers a full range of business and personal insurance, including property, liability, automobile, boats, farms, recreational vehicles, workers compensation, and bonds. In addition, they offer financial

“Our agency roots date back to 1846,” said Wallace. “And we have more than 100 years of continuous representation with some of our insurance companies. 2010 is our 24th year as Eastern Shore Associates Insurance.

“Other services include commercial risk analysis, loss control, and employee benefits. We also meet the insurance needs of many New York municipalities, schools, and emergency services.”

Eastern Shore Associates Insurance is an independent agency with offices in Fulton, Camillus, Oswego, Pulaski, Hannibal, Phoenix, Camden, Waterloo, Rochester, Walworth and Felt Mills. ESA’s main office is in Fulton at 598-6000 and on-line at www.esainsurance.com.

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Located in the Key Bank Building, Fulton, Chirello Advertising offers full service advertising, public relations, and marketing expertise to a variety of industrial, professional, institutional and retail clients throughout Central New York. Established in 1996, the agency specializes in public relations planning, graphic design, web design and streaming web video, video production, market research, radio, television, online, and print advertising. Steve Chirello can be contacted at (315) 592-9778, [email protected] and www.chirello.com. Profiles of the agency are also on Facebook® and LinkedIn®.

1 Comment

  1. That is great that so many people are working towards living greener. I know that having documents that are just scanned and kept on your computer will save you a lot of money. No need to print out a copy of it, just keep it all digitally and you are going to save a lot of trees and paper.

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