OSWEGO, NY – The Wear It! Oswego campaign celebrates National Safe Boating Week, May 19-25, by placing ‘Life Jackets Save Lives’ banners throughout the city of Oswego, and at the Oswego County Public Safety Building.
The campaign worked closely with the city of Oswego Traffic Department to identify available lampposts and to install the banners in time for the warmer weather.
“These banners prominently feature the Wear It! Oswego logo and are another way to reinforce the message that people should wear a life jacket whenever recreating on or near water — not just during National Safe Boating Week but year-round,” said Oswego Police Chief Tory DeCaire.
The campaign also is in full swing outside the City of Oswego proper. According to Oswego County Sheriff Reuel Todd, “A large ‘Life Jackets Save Lives’ banner will soon be perched on the hill outside the Oswego County Public Safety Building, visible to motorists coming in and out of the city on New York State Route 481. The banner is another way to show our support for this important water safety campaign.”
The National Safe Boating Council (www.safeboatingcampaign.com) – organizer of National Safe Boating Week and the national Wear It! program – reminds everyone to practice safe and responsible boating, always wear a life jacket, and be alert and aware while on the water.
The local Oswego community continues to support the Wear It! Oswego campaign through a variety of initiatives that will be unveiled over the coming months, including:
Business After Hours Event: A Wear It! Oswego representative will provide an overview of the campaign to members of the Greater Oswego-Fulton Chamber of Commerce. The upcoming Business After Hours function will be held from 5 to 6:30 p.m. on June 13, at the chamber’s headquarters at 44 E. Bridge St., Oswego.
Billboards: Look for Wear It! Oswego billboards again along various Oswego county roadways.
School District: The campaign is currently working on water safety-related art projects with the Oswego City School District. More details to follow as these creations become reality.
Contest/Sweepstakes: Don’t forget there is still time to participate in two Wear It! Oswego contests: the Life Jacket Photo Contest and the Fish with a Pro sweepstakes; information on both can be found at www.facebook.com/wearitoswego