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Step One Creative Introduces New Company Logo and Brand

Oswego, NY - Step One Creative, an Oswego-based advertising design and public relations firm, has introduced a new company logo and brand, according to Shane R. Stepien, agency president.

“We are very excited about the new look and feel for our firm,” said Stepien. “It’s very progressive, very strong, very fun, and very much us.”

The logo, which is highlighted by a modern, lower case black typeface and stylized red numeral “1” embedded in the letter “n” of the word one, replaces the companies previous 15-year-old brand.

“It was a perfect time for a change,” said Mark Proud, creative director at Step One. “The previous logo served our agency very well over the years, but we have a lot of new and exciting things happening with the agency, and we wanted a fresh design that reflects that.”

One of the most significant changes that will occur this upcoming December is the agency’s relocation to new offices at 317 West First Street, Suite 101, in the newly renovated Stevedore Lofts building in Oswego, New York.

“We see a ton of potential with the office space, and believe it will strongly complement the direction we are taking with our agency and brand,” said Stepien. “What a great exercise it has been for our staff designing the new space at the Stevedore, and rebranding our company at the same time.”

“Our team also greatly appreciates the partnership with Tim Stitt of MCK Building Associates, The Sutton Companies, MacKnight Architects, and others within their development team, that are making the transition to the Stevedore an easy one,” he added.

According to Stepien, the new offices are presently under construction and a mid-December move in date is anticipated. Additionally, Step One Creative’s internal and external marketing materials are presently being transitioned over to the new brand design – including their company website, collateral materials, etc.

“We are looking forward to all of positive changes for Step One in the coming months, and the many attributes that will directly benefit our existing client base, and others going forward,” Stepien said.

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is an advertising design and public relations firm located at 56 West Third Street in

Oswego, that offers full-service advertising design, brand development, public relations, copywriting, web design, and media planning/placement to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit online at www.steponecreative.com.

Broadwell Hospitality Group of Oswego Launches New Corporate Brand

Oswego, NY - Broadwell Hospitality Group (BHG) has announced the launch of their new corporate logo and brand identity,” according to BHG partner, Shane Broadwell.

The Oswego-based hospitality group, owned by George “Buddy” Broadwell, Sr., and sons Shane and George, Jr., oversees the management and operations of the Best Western PLUS Captain’s Quarters Hotel, Quality Inn & Suites Riverfront Hotel, Lake Ontario Event and Conference Center, Alexandria’s Lakeview Restaurant, Alexandria’s Premier Lakeview Weddings, Bayshore Grove, GS Steamers, and the Captain’s Club.

BHG partnered with Step One Creative, an Oswego advertising design and PR firm on the development of the new brand.

“We are very enthusiastic about the introduction of our new brand,” said Shane Broadwell. “As our facilities and operations have expanded along the Oswego River corridor and Lake Ontario, we recognized the importance of establishing a strong overall representation of our company holdings.”

“The logo design projects our group’s continuous movement, growth, and expansion, and we are very pleased with the feedback and input that has been received as a result of the new design, graphic element, and color schemes,” he added.

The new brand will be used across various platforms for BHG, including internal marketing initiatives, staff apparel, collateral materials, and within their various company websites.

According to Broadwell, BHG has just recently finalized construction of the initial phase of the new Lake Ontario Event and Conference Center in Oswego. The 10,000 sq. ft., 600-person, state-of-the-art facility, is located adjacent to their Best Western PLUS Captain’s Quarters Hotel, and will soon include the new Alexandria’s Lakeview Restaurant, scheduled to open in early 2013.

BHG has also transitioned and converted their Econo Lodge Hotel to a newly renovated and expanded Quality Inn & Suites Riverfront Hotel within the past year.

For additional information on Broadwell Hospitality Group, and/or their companies, please contact Shane Broadwell at (315) 343-1600.

Stewart Joins Step One as PR Intern for Fall Semester

Oswego, NY - Step One Creative, an Oswego-based advertising design and public relations firm, has announced that Tori Stewart, a native of Monroe, New York, has joined the agency as a fall public relations intern, according to President Shane R. Stepien.

Stewart, a senior public relations major at SUNY Oswego, will assist Step One on various client projects as they relate to public relations and communications.

“I am eager and thankful for the chance to utilize the skill set I have gained in theclassroom, within a communications platform like Step One,” said Stewart. “This internship will help open my eyes to the industry, and begin my career in public relations. I could not be happier about that.”

In addition to her internship at Step One Creative, Stewart is an active member of the Public Relations Student Society of America (PRSSA) Oswego Chapter.

“Tori will be of great benefit to our agency for many upcoming client projects and events,” said Stepien. “We believe her strong PR and planning skills will assist greatly, and we look forward to having Tori as part of our team this fall.”

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is an advertising design and public relations firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, web design, and media planning/placement to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit online at www.steponecreative.com.

Mallory Kelly Joins Step One Creative as Art Director

Oswego, NY - Step One Creative, an Oswego-based marketing communications firm, has announced that Mallory Kelly has recently joined their agency as Art Director.

Kelly is an Oswego-native and graduate of Emmanuel College in Boston with a Bachelor of Fine Arts degree in Graphic Design. She has previous design experience at Oswego County Weeklies, Clear Channel Boston Radio Station Kiss 108, and Harvard-based, Her Campus on-line magazine.

“I am so grateful and excited for the opportunity to work with Step One Creative,” said Kelly. “It is gratifying to be able to work at a very reputable agency in my hometown where I can express my creativity.”

According to Mark Proud, Creative Director at Step One Creative, Kelly will work on a variety of collateral, branding and web-based initiatives for their agency’s diverse client base.

“Mallory has been a wonderful addition to our team and her creativity and skill set have been exactly what we wanted within our Creative Services Department,” said Proud. “She has a lot of talent and has been a great complement to our team.”

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is a marketing communications firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, media planning/placement, website development and event planning, to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit them online at www.steponecreative.com

Jeffrey Murray Awarded 2012 Elmer G. Hadlow Memorial Music Scholarship

Oswego High School Class of 2012 Graduate Jeffrey Murray has been named the recipient of the 2012 Elmer G. Hadlow Memorial Music Scholarship, which is awarded annually to an Oswego High School student who pursues an education and/or career in music. Shown pictured with Murray is Hadlows’s grandson, Shane Stepien.

Oswego, NY – Oswego High School Class of 2012 Graduate Jeffrey Murray has been named the recipient of the 2012 Elmer G. Hadlow Memorial Music Scholarship, which is awarded annually to an Oswego High School student who pursues an education and/or career in music.

The $500 annual scholarship was established in 2005, upon the passing of Elmer G. Hadlow, a longtime resident of Oswego, and strong advocate of music in the Oswego community. Hadlow sang for over 50 years in church choirs, barbershop quartets and choruses throughout Oswego County and Central New York.

“We’re thrilled to present this year’s scholarship to a student who has such a strong love for music,” said Hadlow’s family members. “We look forward to hearing about his Jeff’s musical pursuits in college and thereafter.”

Rebecca Smith was the 2011 scholarship recipient.

Murray, is the son of Thomas and Donalee Murray, and plans to pursue music studies at Onondaga Community College. He also hopes to join the United States Army Band after college, and ultimately be a performer and work in the music industry.

“Since I was little, I have always been encouraged to reach for the stars,” said Murray. “Playing music on the big stage is my life-long pursuit.”

Murray has been actively involved in musical programs throughout his high school academic career. He has participated in the Oneida Jazz Festival since 2009 and was awarded best drummer in class AAA for 2011-12 along with best rhythm section in 2011. He also participated in the NYSSMA Solo Fest, All County Band, All County Orchestra, Alternate All State Jazz Band, 3 Bands of America Competitions, NYS Field Band Competitions, and participated in numerous other parades and events over the past 3 years.

Murray was also selected for the prestigious US Army All American Marching Band in 2012 on drumset.

For more information or to make a donation to the Elmer G. Hadlow Memorial Music Scholarship Fund please contact (315) 342-2554. Students interested in applying for the music scholarship during the upcoming 2012-13 school year should pick up an Oswego High School Scholarship Application at their OHS Guidance Office.

Danquer Joins Step One Creative As Spring Semester Public Relations Intern

Oswego, NY - Step One Creative, an Oswego-based marketing communications firm, has announced that Brittani Danquer, of Fulton, New York, has joined the agency as a spring intern, according to President Shane R. Stepien.

Danquer is a junior public relations and business administration dual major at SUNY Oswego.

In addition to the internship with Step One Creative, Danquer is also a member of Public Relations Student Society of America (PRSSA) Oswego Chapter, as well as the SUNY Oswego women’s club hockey team.

“I am beyond excited and grateful to have the opportunity to integrate my public relations and business knowledge into an agency setting,” said Danquer. “This hands-on experience is a great way to start building the foundation of a future career in public relations.”

While at Step One Creative, Danquer will assist in various marketing and public relations projects that include everything from writing news releases and feature articles to developing copy for television and radio commercials.

“We look forward to having Brittani as part of our team this semester and helping her grow in the field of PR,” said Stepien. “Her assistance on a variety of client projects will provide her broad-based exposure to the industry.”

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is a marketing communications firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, media planning/placement, marketing research, and event planning to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit them online at www.steponecreative.com.

Wells Joins Step One Creative As Public Relations Intern

Oswego, NY -  Meghan Wells has joined Oswego-based marketing communications firm Step One Creative as a public relations intern, according to the agency’s president, Shane R. Stepien.

Wells is a graduate of SUNY Oswego with a degree in public relations, and minor in business administration. She also has a Travel and Tourism: Hospitality/Events Management degree from Herkimer County Community College.

“I believe the internship with Step One Creative will prove to be beneficial by learning the necessary tools of the PR trade, while also having the opportunity to learn more about marketing and advertising,” said Wells. “I am excited to integrate my previous knowledge from SUNY Oswego with new experiences through the internship, and become better prepared for a job in my field.”

Within the internship, Meghan will be working on client projects specific to the public relations field, including news releases, general copywriting, and social media initiatives.

“It is always exciting to bring new interns aboard and give them an opportunity to work hands-on with projects,” said Stepien. “It’s a great learning experience that I know Meghan will benefit from, and help her prepare for her career in public relations going forward.”

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is a marketing communications firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, media planning/placement, marketing research, and event planning to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit them online at www.steponecreative.com

Folgherait Joins Step One Creative As Winter Intern

Step One Creative, an Oswego-based marketing communications firm, has announced that Leah Folgherait, of Oswego, has joined the agency as a winter intern, according to President Shane R. Stepien.

Folgherait is a sophomore integrated marketing communications major with sociology minor at Ithaca College.

In addition to the internship with Step One Creative, Folgherait is also the treasurer for the Public Relations Student Society of America (PRSSA) Ithaca College chapter, and a member of the Ithaca women’s lacrosse team.

“I’m so thankful and excited for the opportunity to intern with Step One Creative,” said Folgherait. “The hands-on experience in an office environment is invaluable when preparing to enter the workforce.”

While at Step One Creative, Folgherait will assist in various marketing and public relations projects.

“We’re very pleased to have Leah join us during her winter break, and enjoy being able to continue to offer our interns an active within our advertising and public relations firm,” said Stepien.

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is a marketing communications firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, media planning/placement, marketing research, and event planning to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit them online at www.steponecreative.com.

OVIA Wins 2011 Golden Quote Award for Best Newsletter

Oswego, NY - Oswego Valley Insurance Agencies (OVIA) won a Golden Quotes Award recently in the Marketing/Public Relations Category for “Best Newsletter”, according to Chuck Harrington, OVIA President.

The awards show and dinner, which is presented annually by the Professional Journalists and Communicators of Oswego County (PJCOC) recognizes excellence in the county’s communication fields. This year the competition was held at Springside at Seneca Hill.

OVIA’s award-winning 2011 newsletter was developed in partnership with their marketing firm, Step One Creative. The newsletter, which is entitled “your OVIA”, showcased the insurance agency’s expansion into the Clayton market, as well as other information specific to home, auto, health and business insurance.

“We’re very excited about this recognition,” said Harrington.  “We take great pride in how we market our products and services at OVIA, and the newsletter is a great example of those efforts.”

“Thank you to everyone at the PJCOC, as well as Step One Creative and our staff, for their involvement with the newsletter development.”

OVIA is the umbrella organization for insurance companies that include: Streeter & Van Sanford, Dowd & Harrington, and The Hollister Agency. Their offices are conveniently located in Oswego, Fulton, Phoenix, Brewerton, Mexico and Clayton.

OVIA was founded in 1997 upon the merger of two longstanding local insurance agencies that provided service to the community since the late 1800s. Dowd & Harrington, Inc. and Streeter & VanSanford, Inc. merged to form OVIA.

OVIA offers customers a broad range of business and personal insurance, including property, liability, automobile, health and business products.

For more information call (315) 343-6310, or visit www.insureit.com.

Step One Creative Captures Six Awards At Professional Journalists and Communicators Of Oswego County Event

Step One Creative, an Oswego-based marketing communications firm, won six Golden Quote Awards recently at the Professional Journalists and Communicators of Oswego County (PJCOC) annual awards competition. The Best Poster Award in the Marketing/Public Relations Print Media Category was awarded to Step One for Andrew’s Wine Cellar’s Vincent Pastore/Sopranos Wine Tasting Event (shown pictured).

Oswego, NY - Step One Creative, an Oswego-based marketing communications firm, won six Golden Quote Awards recently at the Professional Journalists and Communicators of Oswego County (PJCOC) annual awards competition, according to Step One Creative President Shane R. Stepien.

The awards show and dinner, which was held recently at Springside at Seneca Hill, recognizes excellence in the county’s communications fields.

Step One Creative was recognized in the following Marketing/Public Relations Print Media Categories:

  • Best Logo for the Tri-Oswego 2011 Triathlon event. 
  • Best Postcard or Invitation for the Erik Cole Dream Big Foundation.
  • Best Poster for the Andrew’s Wine Cellar Vincent Pastore/Sopranos event.
  • Best Newsletter for Oswego Valley Insurance Agencies (OVIA).
  • Best Website for the Tri-Oswego 2011 Triathlon event.
  • Best Annual Report for Operation Oswego County.

“We’re extremely grateful to have been recognized once again by the Professional Journalists and Communicators of Oswego County and our peers for these creative efforts,” Stepien said. “We had a lot of fun events and projects this past year, and are proud to have had the opportunity to work with the various businesses and organizations on these award-winning advertising/branding programs.”

Established in 1996, Step One Creative, a division of Step One Communications, LLC, is a marketing communications firm located at 56 West Third Street in Oswego, that offers full-service advertising design, brand development, public relations, copywriting, media planning/placement, and market research to organizations and businesses throughout Central and Upstate New York.

For additional information on Step One Creative please call (315) 342-2554 or visit them online at www.steponecreative.com.

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